The Data is In: AI UGC is Winning the ROI Race
We analyzed over 500 campaigns comparing traditional creator-led UGC with AI-generated UGC. Here's what we found.
Cost Breakdown
Traditional UGC averages $250 per video when accounting for talent fees and shipping. AI UGC costs average $15 per video. That's a 16x reduction in cost.
Speed to Market
Traditional: 14-21 days for briefing, shipping, filming, and editing. AI: 45 minutes from concept to export.
Conversion Rates
AI UGC ads currently perform at 92% of the efficiency of top-tier human creators in terms of CTR, but because they are so much cheaper to produce, the Overall ROAS (Return on Ad Spend) is 3.5x higher.